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The BLONDME Cool Blondes Neutralizing Shampoo with 3D Bond Creation Technology and Velvet Flower Protein Complex helps to remove yellow tones from lighter blonde shades, while cleansing and nourishing the hair. When used in combination with the BLONDME Cool Blondes Neutralizing mask, the inner hair structure is strengthened by up to 90%, the shampoo delivers cool pigments that help to remove warmth and brassiness to maintain and enrich cool color tones with a healthy-looking shine while working to repair and create new bonds in the hair.